SEARCH ENGINE OPTIMIZATION
OUR SERVICES
Search Engine Optimization Agency
SEO, or Search Engine Optimization, is the process of optimizing a website's content and structure to improve its visibility and ranking in search engine results pages.
Search Engine Optimization, otherwise known as SEO, is a digital marketing strategy that focuses on increasing the traffic to your website through organic search engine results, primarily in Google. SEO marketing can be considered a “natural” or “earned” strategy because you haven’t paid Google to appear at the top of their search engine results page (SERP).
Why Is SEO Important?
SEO, which stands for Search Engine Optimization, is important for several reasons:
- Increased visibility: SEO helps your website rank higher in search engine results pages (SERPs), which means that more people will see your website and be aware of your business.
- More traffic: When your website appears higher in the search results, you are likely to get more traffic to your website. This traffic can then be converted into leads and sales.
- Better user experience: SEO involves optimizing your website for user experience, which means that your website will be more user-friendly and easier to navigate. This can lead to better engagement and a higher conversion rate.
- Cost-effective marketing: SEO is a cost-effective marketing strategy because it is free to optimize your website for search engines. Unlike other marketing strategies, such as paid advertising, SEO can generate long-term results without requiring ongoing expenses.
- Competitive advantage: If your competitors are not investing in SEO, you can gain a competitive advantage by optimizing your website and appearing higher in the search results. Conversely, if your competitors are already investing in SEO, you may need to do the same in order to stay competitive.
How Does SEO Work?
SEO works by optimizing your website structure and content for specific search terms, as well gaining visibility on third party websites, in order to rank favorably in search engines. By following Google’s webmaster guidelines as well as industry best practices, one can achieve long term business growth with organic search leading the charge.
At The 95 Agency, our goal for your SEO campaign goes beyond getting your website indexed and ranking. Unlike most seo service providers, we take steps beyond buying backlinks and blog commenting, and dive into website performance, user experience, intent mapping, and topic clusters to guide our strategies.
While the other SEO companies in Toronto complete a line item of repetitive tasks each month and call it a day, we stay agile. Every month we look at the market, your competitors, your keyword visibility and movement, and determine the most impactful way to spend our time the next month.
Whether you’re an in-house marketing manager, design agency, or business owner, search presence is critical to business success. Paying for clicks is great, but so is building a foundation over time for long term gains (and clients). There’s no denying the ROI of good SEO.
Fact: 93% of all online experiences begin with a search engine.
Local SEO
Local SEO focuses on search results that have a ‘Maps’ or ‘Local’ listing that appear below the paid ads, followed by organic results below. These Map listings are served via Google My Business. If you have physical business locations, then ranking your listing in Google Maps will likely be critical to your overall SEO strategy – as there are only 3 spots available.
While we’ve had many successes across the US over the years with enterprise and e-commerce SEO, our true passion is Toronto SEO and local search. We dominate map packs and take full advantage of proven features like Click to Call, Request a Quote, and Book an Appointment to get you more leads.
This is extremely powerful for physical businesses just starting out, and one of our specialties. Whether you have 1 or 137 locations, we’ll get your phone ringing.
On-Page SEO
Great on-page SEO is just as much about optimizing your website code (HTML, PHP, JavaScript, CSS) as it is about matching the content on your page to the intent of what your user searched. We start by analyzing your website like SEO marketing detectives, from the headings to the links in your footer, and prescribe an iteration that’s worth testing or holes that need to be plugged. Then we make the changes on your site, and measure the impact.
And we do this over and over, every single month, until you win.
The 95 Agency uses a combination of correlation analysis tools and a proprietary technical SEO audit process to eliminate the guesswork of “which keyword goes where” and really drive your rankings forward. When data informs website changes, success is bound to follow.
Off-Page SEO
Off-Page SEO refers to any SEO efforts being made outside of your website to improve your search engine ranking. These include brand or product mentions, links from third party websites, and social media signals. The most common tactic used to support Off-Page SEO acquiring backlinks.
The more backlinks or “votes” you get from trustworthy, related websites with active traffic, the more favorable your pages will be in Google’s eyes when it comes to how well you rank.
Our Off-Page SEO approach is anything but templated. Our SEO team mines your competitors for link gaps, informs content production for maximum engagement, builds lists of highly targeted domains for outreach, and starts natural conversations in relevant and active communities.
Content Strategy
In a traditional SEO Agency setting, the content that’s produced is often thin or over optimized, and in both cases, it’s usually not the best to read. The truth is, acquiring highly competent, engaging, and purposeful content is really hard to come by.
At The Influence Agency, our in-house (and remote) copywriting team is highly experienced in writing engaging, well-researched pieces that answer questions and guide users down a specific path to conversion – whether that be a form filled out, a phone call, or an email opt in.
From local Canadian businesses to global brands, editorial blogs to video scripts, we write words that win. See our Blog and YouTube Channel if you don’t believe us. 🙂
How SEO Services Work At T95A
Step 1: Initial Consultation
After we receive your email or contact form submission, we will schedule a discovery call to review your SEO marketing goals – what you have done in the past, what you are currently doing, and where you would like to be. From there, we will come up with a custom proposal to help you meet all your business objectives as it relates to organic search.
Step 2: SEO Audit
After our initial call, our team of Atlanta-based SEO specialists will perform a thorough SEO audit of your company’s current digital presence. This SEO audit will cover an analysis of any existing or potential technical issues and we will perform an analysis of your current visibility and market share.
Step 3: Customized Action Plan
When your SEO audit is completed, it’s time to create a custom strategy to attain all of your previously identified SEO goals. Our strategy combines high quality content with the latest in SEO techniques. In addition, we will support your website’s SEO with white hat backlinking to indicate to Google that your website is relevant and should be shown to potential customers.
Step 4: Monthly Reporting
SEO as a service is a slow burner. Most campaigns take three to six months to see tangible improvements in the search results. During this time, your dedicated Client Success Manager (CSM) will report on monthly basis, highlighting your SEO progress. Your CSM will also identify specific areas that require actionable change and outline the next steps required to support your business goals.
Step 5: Agile Responses
Some SEO agencies in Atlanta may be too rigid in their strategy to respond to changes in the market quickly enough to avoid harm to your business. At The 95 Agency, we are agile boutique digital marketing and branding agency and can pivot our practices at any time to support your business needs.
Frequently Asked Questions
WHAT IS A SEO SERVICE PROVIDER?
WHAT DOES SEO STAND FOR?
HOW LONG DOES SEO TAKE?
FREQUENTLY ASKED
QUESTIONS
WHAT IS A SEO SERVICE PROVIDER?
WHAT DOES SEO STAND FOR?
HOW LONG DOES SEO TAKE?
SEO is a long term strategy that requires consistent optimization and content marketing to achieve the ultimate goal of appearing on the first page of search engine results pages. Google will become suspicious if a website suddenly has mountains of content that is too saturated with keywords. However, if the content on your site is built up over several months, Google will view your site as a quality resource to display to its users. The best results from any SEO campaign will usually take between 9-12 months, but will give business benefits that will last for years to come.
