Our average estimate usually ranges from 12 to 16 weeks starting from the initial consultation, although this also depends on the size and scope of the project. The time between the initial consultation and the web design and development phases (determining strategy, brainstorming, creative input, review and feedback) affects the speed of completion and the timeline of the project.

Keyword match types play a crucial role in the structure of a search campaign. Let’s examine the distinctions between various keyword match types using the example provided.

In the context of search campaigns, match types determine how closely a user’s search query must align with your chosen keywords in order for your ads to be triggered. The different match types include:

1. Broad Match: This is the most lenient match type, where your ads may be triggered by searches that include variations, synonyms, and related terms of your keywords. For example, if your keyword is “car rental,” your ad may be shown for searches like “cheap car rentals” or “car hire.”
2. Broad Match Modifier: This match type allows you to add a “+” sign before specific keywords within your broad match keyword. This ensures that your ads are triggered only when those keywords are included in the user’s search query. For instance, if your keyword is “+car +rental,” your ad may show for searches like “car rental” or “rent a car,” but not for searches like “cheap car rentals.”
3. Phrase Match: This match type requires the user’s search query to contain the exact phrase or a close variant of it. The phrase must be enclosed in quotation marks. For example, if your keyword is “car rental,” your ad may be displayed for searches like “best car rental” or “car rental services.”
4. Exact Match: This match type is the most precise, as your ads will only be triggered by the exact keyword or its close variants. The keyword must be enclosed in square brackets. For instance, if your keyword is “[car rental],” your ad may show only for searches that exactly match “car rental” and not for any variations or related terms.

New website costs vary depending on the scope and complexity of each project. We have very flexible rates that can be customized according to your specific web design needs and budget. This step is part of the discovery call process where we will ask a series of questions to get a better idea of what your business goals are. If you’re interested in learning more, you can request a quote at the bottom of this page.

No. This is a perk of being a digital marketing agency – The 95 Agency works nationwide with clients. With more businesses choosing to work from home we have refined our communications strategy with all client-facing work. Our lines are always open through email and scheduled online video calls.

 

We encourage all our clients to collaborate with your Client Success Manager to ensure that end results will meet or even exceed expectations. During the initial consultation, we get a better sense of your brand and the type of creative style you’re looking for. Then, our top web designers will create mockups for you to review before we head into the development phase to ensure you are fully on board with the site’s design.

No. Written web content is an optional add-on service for your website. We recommend this add-on for the best content marketing strategy in conjunction with website optimization. Our copywriting team creates engaging and SEO-friendly content that attracts visitors and drives traffic. Click here to learn more about our content marketing services.