Phase 1: Socal Discovery

Before designing the social media solution for your brand, The 95 Agency does extensive research to understand your ideal user and business objectives as clearly as possible.

• Who are you trying to engage?
• Where are these individuals located?
• What are the common interests among these groups of people?
• Which of these interests is generating the most search volume and hashtag usage?
• Who are the “thought” leaders in this space?
• What are your in-house resources?
• How will your social strategy compliment your other digital efforts, like SEO, email marketing, content marketing, and paid advertising?
• What is your competition doing on social media platforms? And what topics are they covering?

Coming up with the ultimate social media marketing solution involves asking many other questions – but this is a great starting point that will fuel the strategies.

Phase 3: Execution  

When the social media strategy is complete, it’s time for our experts to execute the game plan. It’s all about producing innovative content, sticking to an effective production schedule, and tracking your defined KPIs through social analytics.

The marketplace is fluid -and things change very quickly. When you have a skilled and experienced hand at the wheel of your online presence,  your band will be driven forward as it is fueled by top-of-the-line expertise.

Phase 2: Content Production Schedule 

Once the necessary background information has been gathered, a content production schedule and deployment strategy needs to be developed.

• Which social channels do you want to leverage?
• What is the optimal frequency of posting?
• What is the best time of day to post across each channel?
• Who responds to public comments and reviews?
• How will you leverage social advertising to maximize the reach of your content?
• Who manages those paid ads?
• How will you test the performance of your ads?
• What KPIs are being set to gauge performance?

Phase 4: Reporting 

As a premier social media marketing agency, we understand how essential the reporting phase is to the success of marketing efforts.

By tracking social analytics and providing precise reports, you’ll be able to discover whether the plan was a success and how you can revamp your strategies moving forward.

When you’re armed with accurate data, if puts you on the right road that leads to elevated audience engagement.