CTV Advertising
OUR SERVICES
Connected TV (CTV) Ads Agency
CTV ads are essential for brands, offering the ability to connect with highly engaged audiences on the big screen and deliver memorable, impactful brand experiences in today’s digital age. This is where Adspace excels.
With our expertise in CTV advertising, we position your brand at the forefront of this digital transformation. We leverage this innovative medium to ensure your brand not only reaches its audience but also creates deep, meaningful engagement in the comfort of their living rooms.
What is Connected TV (CTV)?
Connected TV refers to any television set used to stream digital video, either through built-in smart TV capabilities or via devices such as Roku, Amazon Fire Stick, or gaming consoles. CTV combines the immersive experience of traditional TV with the precision and flexibility of digital advertising.
Why Choose The 95 Agency
Our Approach To A Successful CTV Campaign
Content Strategy
We design a customized content strategy that seamlessly aligns with your brand’s goals and messaging. This could include producing captivating ad creatives, curating interactive experiences, or selecting the most engaging content to feature on CTV platforms. Just as with your approach to impactful marketing activations for brands like The LB House, we focus on creating experiences that resonate deeply and drive lasting engagement.
Audience Segmentation
The 95 Agency begins by thoroughly analyzing and segmenting the target audience, taking into account critical factors such as demographics, interests, behaviors, and viewing habits. This comprehensive approach allows us to create detailed audience profiles, enabling highly precise targeting. By reaching the most relevant and engaged viewers, we ensure your brand’s message resonates deeply and drives meaningful results.
Media Buying and Placement
Our team adopts a highly strategic approach to identify and select the most effective CTV platforms for your brand, ensuring alignment with your target audience and business goals. We begin by carefully analyzing audience preferences, viewing behaviors, and platform performance to determine where your brand will achieve the greatest impact. Through meticulous negotiation of media placements, we secure premium opportunities that maximize your brand’s visibility and reach the right viewers at the right time. By targeting audiences during their favorite programs and peak viewing times, we not only capture their attention but also create a deep connection with them. This ensures your ads resonate more meaningfully, driving higher levels of engagement and delivering long-lasting impact, ultimately strengthening your brand’s presence and fostering stronger relationships with your audience.
Data Analytis and Optimization
The 95 Agency utilizes cutting-edge data analytics to track and assess campaign performance in real-time, allowing us to gain in-depth, actionable insights at every stage of the process. This continuous flow of data empowers our team to make timely, informed decisions and optimize key elements of the campaign. We constantly refine ad delivery by adjusting targeting parameters, fine-tuning ad creatives, and even revising overall strategies to align with evolving trends and audience behaviors. By embracing this adaptive approach, we ensure that your campaign is always performing at its peak, maximizing ROI, driving deeper audience engagement, and creating a lasting impact. Our commitment to ongoing optimization guarantees not only improved short-term results but also long-term brand success and sustained growth in a competitive digital landscape.
Cross-Device Consitency
We are deeply committed to delivering a seamless and cohesive brand experience across all devices, whether it’s on CTV, mobile, or desktop. Our approach goes beyond mere consistency—it ensures that your brand’s message, tone, and visual identity are maintained across every platform, creating a unified experience that connects with your audience at every touchpoint. By harmonizing these elements, we strengthen brand recognition and ensure that your message stands out in a crowded digital landscape. This consistency not only enhances the overall effectiveness of your messaging but also fosters a deeper emotional connection with your audience, ensuring your brand leaves a lasting impression, no matter how or where they engage with your content. B
Measurement and Reporting
The 95 Agency provides thorough and comprehensive campaign performance reports, presenting key metrics such as reach, impressions, click-through rates, and conversion data. These detailed insights offer clients a clear, in-depth view of their CTV campaigns’ success, highlighting the effectiveness of their efforts and the impact on their target audience. By breaking down this data, we not only help clients assess the performance of their campaigns but also provide a foundation for informed decision-making. With these insights, clients can refine their strategies, optimize ad delivery, and enhance their targeting to achieve even greater effectiveness and improved results in future campaigns. This data-driven approach allows for continuous growth, ensuring that each campaign builds on the last to deliver sustained success.
Our Process
Phase 1: Strategy and Goal Alignment
The 95 Agency begins by thoroughly understanding the brand’s objectives, target audience, and unique selling points. We collaborate closely with each brand to ensure that the CTV advertising strategy is aligned with their specific goals, whether it’s building brand awareness, driving lead generation, or increasing sales conversions.
Phase 3: Creative Content Development
Our creative team develops captivating and impactful ad content tailored to resonate with your target audience. From crafting visually stunning video ads to incorporating interactive elements and compelling storytelling, we focus on creating content that captures attention, sparks interest, and drives meaningful engagement.
Phase 2: Audience Research and Segmentation
We perform in-depth research to identify and segment the most relevant CTV audience for your brand. By analyzing demographic data, viewing habits, and content preferences, we ensure highly accurate targeting that maximizes the impact of your advertising efforts.
Phase 4: Media Placement and Optimization
We carefully select the most effective CTV platforms and media placements to ensure maximum visibility and impact for your brand. Through continuous monitoring and data-driven optimization, we ensure your ads are delivered to the right audience at the right time, achieving the best possible results and driving meaningful engagement.