Nosh Lounge was a startup restaurant and lounge located on Edgewood Ave in the Old Fourth Ward neighborhood of Atlanta, GA. The owner, passionate about creating a unique dining experience, had no background in the restaurant or hospitality industry, making it their first real business venture. As a result, the restaurant faced several challenges, including a lack of brand identity, an inconsistent customer experience, and limited marketing efforts. There was no clear plan for design, marketing, or content creation, leading to poor visibility and low customer engagement. The lounge struggled to attract and retain customers, and community engagement remained minimal despite being situated in a vibrant, artistic neighborhood. Without a structured marketing strategy, a strong brand, or a consistent customer experience, Nosh Lounge risked not fully realizing its potential in the competitive Atlanta restaurant scene.

The 95 Agency offers a comprehensive solution to address the challenges faced by Nosh Lounge by providing a tailored mix of marketing, design, and content services, along with business development and hospitality consulting. First, The 95 Agency will work to create a strong brand identity for Nosh Lounge, refining its vision, mission, and aesthetic to resonate with the target audience. This includes developing a cohesive design strategy for both the physical space and digital platforms, ensuring a consistent and attractive customer experience.

To tackle the marketing challenges, The 95 Agency will implement a targeted marketing strategy, leveraging social media, local events, and digital advertising to increase visibility and drive foot traffic to the lounge. They will also create a content strategy that showcases the restaurant’s offerings, unique ambiance, and community involvement, building a loyal customer base and enhancing online engagement.

In addition to marketing and design, The 95 Agency will offer business development services to streamline operations, optimize service quality, and build a solid foundation for long-term success. This includes hospitality consulting to improve the overall customer experience, train staff on best practices, and ensure consistency in service delivery. By focusing on both the internal and external elements of the business, The 95 Agency will help Nosh Lounge grow its presence, attract regular customers, and thrive in the competitive Atlanta restaurant scene.