About Hype Hair Magazine

Hype Hair is one of the longest-running hair and beauty publications with a daily news site focused on African-American hair, style and beauty. The magazine features articles and photographs on hairstyles and beauty products for Black women.

Behind The Idea

The 2024 Freshman Class issue of Hype Hair Magazine was a collaborative effort with Bronner Bros, curated and created by King Davis, CEO of The 95 Agency. This special edition was designed to showcase the top 10-12 new and best beauty experts of the year and to celebrate innovation, creativity, and excellence within the beauty community. It provided a prestigious stage for emerging talents to gain well-deserved recognition by blending the influential platforms of Hype Hair and Bronner Bros.

Magazine Cover

The Relationship & Services Provided

The 95 Agency served as the creative direction, design & content creation specialists. Our agency provided the following services for two iconic beauty brands

  • Creative direction
  • Influencer selection and management
  • Graphic design
  • Motion graphic design
  • Professional photography
  • Professional videography
  • Video editing
  • Social media management and strategy
  • Curation

The 95 Agency was responsible for:

  • the curation of a collaborative magazine issue
  • the creation of a new series for the beauty industry
  • selection of key beauty professioanals
  • creative directing an entire production and rollout
  • filming and editing of an entire project rollout
  • social media rollout that gained millions of impressions

Freshman Class Photoshoots

For the online feature of Hype Hair’s 2024 Freshman Class, each beauty expert was individually photographed to capture their unique style and professional essence. The photoshoots were meticulously planned to highlight these rising stars’ distinct talents and personalities. Each session was designed to create a visual narrative that complemented their brand, ensuring every image resonated with their innovative contributions to the beauty industry. This personalized approach celebrated their individuality and reinforced their presence as influential figures in the beauty world.

Freshman Class Interviews

For the online feature of Hype Hair’s 2024 Freshman Class, each beauty expert was individually photographed to capture their unique style and professional essence. The photoshoots were meticulously planned to highlight these rising stars’ distinct talents and personalities. Each session was designed to create a visual narrative that complemented their brand, ensuring every image resonated with their innovative contributions to the beauty industry. This personalized approach celebrated their individuality and reinforced their presence as influential figures in the beauty world.

Social Media Content

To further amplify the visibility of Hype Hair’s 2024 Freshman Class project, walkup videos were produced for each featured beauty expert. These dynamic videos, shared across various social media platforms, captured the essence and personality of each rising star as they prepared for their photoshoots and interviews. The walkup videos showcased behind-the-scenes moments and provided a captivating introduction to the experts’ talents and stories. By leveraging the power of social media, these videos significantly increased the awareness and reach of the overall project, engaging a broader audience and generating buzz within the beauty community.

Social Media Content

A full commercial was filmed in a historic school to promote Hype Hair’s 2024 Freshman Class, bringing a sense of heritage and prestige to the project. This commercial captured the essence of the featured beauty experts, blending their modern innovations with the timeless elegance of the location. The commercial was strategically featured on social media platforms, captivating audiences with its compelling visuals and storytelling. Additionally, it aired in the Atlanta area on Hulu, reaching a wide and diverse audience. This multi-platform approach not only elevated the profile of the Freshman Class but also highlighted the collaborative spirit and excellence of the beauty industry‚Äôs new talents.

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