Phase 1: Socal Discovery

Before crafting a custom social media strategy for your brand, The 95 Agency conducts in-depth research to fully understand both your ideal audience and business objectives. Our process begins by identifying who you want to engage, where they are located, and what interests drive their online behavior. We analyze search trends, hashtag usage, and industry thought leaders to pinpoint opportunities for growth.

Additionally, we assess your in-house resources and determine how your social media strategy can seamlessly integrate with other digital marketing efforts, including SEO, email marketing, content marketing, and paid advertising. We also study your competition’s presence, examining the content they produce and the conversations they drive.

Developing the ultimate social media marketing solution requires asking the right questions—and these are just the starting points. With a data-driven and strategic approach, we ensure that every move is purposeful, impactful, and aligned with your brand’s long-term success.

Phase 3: Execution  

Once the social media strategy is finalized, our experts bring the plan to life with innovative content, a well-structured production schedule, and data-driven performance tracking. Every post, campaign, and interaction is executed with precision, ensuring alignment with your brand’s goals and key performance indicators (KPIs).

In today’s fast-paced digital landscape, adaptability is key. The marketplace evolves rapidly, and having a skilled, experienced team steering your online presence ensures that your brand stays ahead. With cutting-edge expertise and strategic execution, we fuel your brand’s growth—keeping you relevant, engaging, and always moving forward.

Phase 2: Content Production Schedule 

After gathering the necessary background information, the next step is to develop a content production schedule and a strategic deployment plan to ensure maximum impact. This involves determining which social media channels to leverage, the optimal posting frequency, and the best times to engage your audience across each platform.

Clear roles and responsibilities must be established, including who will respond to public comments and reviews to maintain strong audience engagement. Additionally, a plan for social advertising is crucial—identifying how to maximize the reach of your content, who will manage paid ads, and how performance will be tested. Setting clear KPIs (Key Performance Indicators) ensures that every campaign is measured effectively, allowing for continuous optimization and improved results.

Phase 4: Reporting 

As a leading social media marketing agency, we recognize that reporting and analytics are critical to the success of any marketing strategy.

By meticulously tracking social media performance and providing detailed, data-driven reports, we help you measure the effectiveness of your campaigns and identify areas for optimization. Understanding what works—and what doesn’t—allows you to refine your approach, enhance audience engagement, and drive better results.

With accurate insights at your fingertips, you gain the clarity needed to make informed decisions that keep your brand on the path to sustained growth and success.