In today’s fast-paced world, the way we consume television has dramatically shifted. Gone are the days when viewers relied solely on cable or satellite TV to catch their favorite shows and advertisements. With the rise of streaming platforms and smart TVs, Connected TV (CTV) has emerged as a groundbreaking solution for advertisers looking to engage with their audiences in a more targeted, flexible, and measurable way.
At The 95 Agency, we’re excited to announce that we now offer CTV Advertising as a powerful addition to our suite of marketing services. With the surge in streaming content, CTV advertising presents an unparalleled opportunity for brands to connect with consumers across a range of popular platforms and devices.
What is CTV Advertising?
Connected TV (CTV) refers to any television that can connect to the internet via built-in Wi-Fi or a streaming device like Roku, Amazon Fire TV, or Apple TV. As more households cut the cord and embrace streaming platforms, CTV has become a dominant force in the advertising landscape. CTV ads appear on platforms like Netflix, Hulu, YouTube, and a variety of others, offering advertisers a way to target users based on their behaviors and interests.
Why CTV Advertising?
CTV advertising is quickly becoming one of the most effective ways to reach audiences because it combines the reach of traditional TV with the precision of digital targeting. It offers several key benefits:
- Targeted Reach: With CTV, advertisers can leverage data to target specific demographics, interests, and even geographical locations, ensuring that your ads reach the right audience.
- Engagement: CTV ads often lead to higher engagement rates compared to traditional TV ads. Viewers are more likely to interact with content on platforms like Hulu, Roku, or Amazon Fire TV.
- Measurable Results: Unlike traditional TV, CTV ads can be tracked and measured, providing insights into viewership, impressions, and conversions.
- Cost-Effective: CTV allows brands to allocate their budgets more effectively, targeting specific audience segments and optimizing for performance.
The 95 Agency’s CTV Advertising Channels
At The 95 Agency, we’re offering our clients access to advertising across a wide variety of CTV platforms, ensuring your brand gets maximum visibility. Our CTV advertising services include platforms such as:
- Hulu: A leader in streaming services, offering a broad user base and a range of targeting options.
- Roku: With millions of active users, Roku provides advertisers with a valuable platform to reach engaged audiences.
- Amazon Fire TV: As one of the most popular streaming devices, Amazon Fire TV allows advertisers to deliver targeted, high-impact ads.
- Apple TV: A premium platform that offers advertisers access to an affluent and tech-savvy audience.
- YouTube TV: One of the most popular streaming platforms, offering a vast audience and a variety of targeting capabilities.
- Peacock: NBCUniversal’s streaming service offers access to a diverse audience and high-quality content.
- Paramount+: ViacomCBS’s streaming service, allowing advertisers to reach viewers who prefer on-demand content.
- Tubi: A free, ad-supported streaming service that reaches a wide demographic.
- Pluto TV: A free service that offers a wide range of live TV and on-demand content.
- ESPN: A major sports network offering advertisers the opportunity to reach sports fans with targeted content.
- HGTV: A popular lifestyle and home improvement channel with a highly engaged, family-oriented audience.
- Disney+: Disney’s streaming platform, allowing advertisers to reach families and a wide range of content lovers.
- BET+: A streaming platform focused on African American culture and entertainment, providing brands with the opportunity to connect with this specific audience.
- CNN: A leading news network that allows advertisers to reach a diverse, global audience interested in real-time news and updates.
And many more!
By advertising across these diverse platforms, we ensure that your brand reaches a broad, engaged, and targeted audience, maximizing the impact of your campaigns.
Why Choose The 95 Agency?
As marketing experts, The 95 Agency understands the power of CTV advertising and the importance of staying ahead of the curve in a rapidly evolving digital landscape. Our team is ready to craft a custom CTV advertising strategy that aligns with your business goals, leveraging the latest technologies and targeting capabilities to ensure your message reaches the right viewers at the right time.
Whether you’re a local business looking to expand your reach or a national brand aiming to increase brand awareness, our CTV advertising service is designed to deliver results.
Ready to elevate your advertising strategy? Contact us at The 95 Agency today to learn more about how CTV advertising can transform your brand’s presence in the digital age.