osh Restaurant & Lounge is Atlanta’s premier destination for elevated dining and nightlife. Blending bold flavors, crafted cocktails, and a vibrant atmosphere, Nosh offers a space where guests can indulge, connect, and celebrate. Whether it’s dinner, late-night lounging, or weekend vibes, we bring together great food, music, and culture for an unforgettable experience

The Problem

As a new nightlife and dining destination, Nosh Lounge needed to establish its brand identity and digital presence in a competitive Atlanta market. While the venue offered a premium food and lounge experience, it lacked the cohesive branding, marketing strategy, and engaging content necessary to attract its target audience, build awareness, and stand out against established competitors.

The Solution

The 95 Agency partnered with Nosh Lounge to develop a full creative and marketing foundation that would position the brand as a go-to upscale nightlife spot. Our work included:

• Brand Development & Identity – crafting a look and feel that reflected Nosh Lounge’s sophistication and energy.
• Content Creation – professional photography and videography to showcase the venue’s atmosphere, food, and nightlife experience.
• Social Media Marketing – designing and managing content tailored for Instagram, TikTok, and Facebook to build excitement and awareness.
• Event Marketing & Promotions – developing visuals and campaigns that highlighted weekly events, special guests, and signature experiences.
• Creative Direction – ensuring brand consistency across all marketing touchpoints, from visuals to messaging.

By combining branding with digital marketing, we created a strong visual presence that captured the essence of Nosh Lounge and connected directly with its audience.

The Results

Nosh Lounge launched with a polished, recognizable brand identity that immediately resonated with its target market. Social media engagement grew quickly, with content driving buzz and positioning the lounge as a must-visit destination in Atlanta’s nightlife scene. High-quality visuals elevated the brand’s online presence, while strategic promotions helped drive foot traffic and customer loyalty. With a strong foundation in place, Nosh Lounge was able to stand out in a competitive market and build momentum as a premier nightlife and dining experience.

Food Photography

As part of building Nosh’s brand identity, The 95 Agency directed and produced food photography that highlighted the artistry behind the menu. Each dish was styled and shot to emphasize texture, flavor, and presentation, creating visuals that felt as elevated as the dining experience itself. These images became core assets for social media, promotional campaigns, and the website, giving Nosh a premium look that not only attracted guests but also positioned the restaurant as a standout in Atlanta’s competitive food and nightlife scene.

Visual Identity for Signature Nights

To strengthen Nosh’s presence in Atlanta’s nightlife scene, The 95 Agency developed designs and marketing materials for the lounge’s key nights and special events. Each campaign was crafted with bold visuals and messaging tailored to resonate with Nosh’s urban target audience, blending style, culture, and nightlife energy. From flyers and digital promotions to social media graphics, the creative direction gave Nosh a consistent, eye-catching identity that attracted the right crowd and positioned the lounge as a go-to destination for Atlanta’s tastemakers.

Social Media Content

To showcase Nosh’s nightlife experience and highlight its mixology, we created social media content featuring the lead bartender in action. Working closely with our videographer, we captured cinematic clips of signature cocktails being crafted, blending artistry with energy to reflect the lounge’s atmosphere. These videos were optimized for Instagram and TikTok, giving followers an inside look at the craft behind the bar while driving engagement and excitement for Nosh’s key nights.