Julia launched Amoy Candles in 2015 after spending 10 years in the restaurant industry and working as a private chef.
The aroma of food, which has always delighted Julia, gave her an idea. What if you could make your home smell like your favorite foods whenever you wanted? The idea to create a line of candles that mimicked her favorite food and drinks was born.
Now anyone could simply light a match and fill their home with the pleasant aroma of food and drinks. Julia is thrilled to share her candles with you. Enjoy!

The Problem

Amoy Scents was born from Julia’s vision to turn the comforting aromas of food into candles. But as a startup brand, the company lacked a clear identity, professional design assets, and consistent branding to compete in a crowded lifestyle and home fragrance market. Without a strong visual direction or guidelines, it was challenging to establish credibility and attract customers.

The Solution

The 95 Agency stepped in as the brand development partner, providing:

• Brand management to shape the company’s positioning.
• Logo design & development to give Amoy Scents a unique, recognizable identity.
• Art direction & brand identity to create a cohesive look across all touchpoints.
• Delivery of branded logo, favicon, social media avatars, and brand guidelines to ensure consistency across digital and physical platforms.

The Results

Amoy Scents launched with a distinct, professional brand identity that stood out in the home fragrance space.

The company received a complete branding toolkit (logos, typography, color palette, and social assets) that supported marketing, packaging, and online presence.

Julia was empowered to confidently grow her candle line with a brand identity aligned with her vision, laying the foundation for future growth and market recognition.