When Fin & Feathers launched in the historic Old Fourth Ward, it entered Atlanta’s competitive dining and nightlife scene as a brand-new restaurant with big ambitions. The concept blended elevated comfort food with a lively lounge atmosphere, but as a newcomer, it needed a strong brand identity, cohesive marketing, and the right strategy to stand out and attract an audience in one of the city’s most culturally rich neighborhoods.
The Problem
Breaking into Atlanta’s competitive food and nightlife scene as a brand-new restaurant was no easy task. While Fin & Feathers had a strong concept, it lacked the branding, marketing strategy, and content needed to stand out in a crowded market. Without a clear identity, high-quality visuals, or a cohesive customer experience, the restaurant risked blending in with competitors instead of becoming the lifestyle-driven brand it envisioned.
The Solution
The 95 Agency partnered with Fin & Feathers from the very beginning to build the brand from the ground up. Our goal was to create a foundation that was sophisticated, culturally relevant, and scalable. We developed a brand identity that captured the energy of the restaurant, crafted marketing materials that resonated with its urban audience, and created content that translated the in-person vibe into a strong digital presence.
Our services included:
Brand strategy and identity development
Logo and visual identity design
Menu design and development
Exterior and interior photography
Food photography
Videography and commercial production
Event and nightlife content creation
Social media content design
Reputation management and review strategy
Marketing and promotional materials
Trademark development and USPTO application
By combining branding, visuals, and strategy, we positioned Fin & Feathers not just as a restaurant but as a cultural hubthat extended beyond the dining table.
The Results
The partnership between The 95 Agency and Fin & Feathers drove measurable, lasting results:
Expanded into a recognized lifestyle brand, blending dining, nightlife, and culture in a way that continues to influence Atlanta’s restaurant scene.
Grew from a single startup location to multiple restaurants across Atlanta within just a few years.
Increased brand awareness and engagement on social media, generating thousands of impressions per campaign and growing a loyal online community.
Established Fin & Feathers as a million-dollar brand, with steady year-over-year growth fueled by strong branding and targeted marketing.
Elevated customer perception, with polished visuals and consistent messaging driving higher retention and repeat visits.
Exterior and Interior Photography
To capture the full Fin & Feathers experience, The 95 Agency produced professional exterior and interior photography that highlighted the restaurant’s atmosphere. From the welcoming entrance to the vibrant lounge areas, every image was styled to showcase the brand’s upscale yet approachable vibe. These visuals became essential assets for the website, social media, and marketing campaigns, helping potential guests connect with the ambiance before ever stepping inside.
Food Photography
The 95 Agency directed food photography that showcased Fin & Feathers’ elevated take on comfort food, highlighting the flavor, texture, and presentation of each dish. Every plate was styled and shot to reflect the restaurant’s premium yet approachable vibe, creating visuals that were as appetizing as they were brand-focused. These images became key assets for menus, social media, and marketing campaigns, enticing guests and reinforcing the brand’s reputation as both a dining and lifestyle destination.
Reputation Management
To strengthen Fin & Feathers’ credibility and customer trust, The 95 Agency implemented a reputation management strategy that focused on reviews, feedback, and digital presence. We developed systems to encourage satisfied guests to share positive experiences online while monitoring and addressing customer concerns in real time. By curating consistent, high-quality responses and ensuring the brand voice stayed professional and approachable, we helped Fin & Feathers build a strong online reputation that drove new traffic, improved customer loyalty, and reinforced its position as a trusted dining and nightlife brand.
Brand Awareness
o establish Fin & Feathers as more than just a neighborhood restaurant, The 95 Agency focused on building brand visibility through earned media and press exposure. Our team secured placements in respected outlets such as the Atlanta Journal-Constitution and Sheen Magazine, positioning Fin & Feathers as both a culinary destination and a cultural hotspot. These features amplified the restaurant’s reach, introduced the concept to a wider audience, and validated its credibility as a rising brand in Atlanta’s competitive dining scene. By leveraging media coverage alongside consistent branding and marketing, we helped transform Fin & Feathers into a recognizable name with staying power.
Social Media & Commercial Content
The 95 Agency produced dynamic social media and commercial content that captured the energy of Fin & Feathers and translated it into shareable storytelling. From sleek food and cocktail videos to nightlife and event coverage, we built a content library that kept the brand consistently engaging online. We also created a commercial that highlighted the restaurant’s unique blend of cuisine, cocktails, and culture, giving audiences a taste of the experience before stepping through the door. This mix of short-form social content and cinematic video production not only boosted digital engagement but also reinforced Fin & Feathers’ identity as both a dining destination and a lifestyle brand.