Founded with a love for the sport, Cascade Skating has grown into a trusted hub for the local skating community. Our long history of nurturing talent and fostering a love for skating spans years of experience, and we’re proud of the programs in figure skating, speed skating, and recreational skating. Every session at Cascade Skating is designed to be challenging, fun, and engaging, ensuring that every skater can grow, learn, and enjoy the sport to its fulles.
The Problem
Cascade Skating, a popular local skating rink, struggled to maintain a consistent and effective marketing strategy. Their marketing team lacked alignment and designed initiatives which resulted in scattered, one-off campaigns that often missed their brand identity. Additionally, there was a lack of consistency in digital branding, with minimal regular social media activity, outdated promotional material, and no real influencer partnerships to help expand reach.
This lack of strategy meant that Cascade Skating wasn’t fully capitalizing on their resources and wasn’t engaging with their audience effectively, resulting in reduced visibility both online and offline. They needed a cohesive marketing plan and a partner who could bring their vision to life, while positioning them as the premier skating destination in their market.
The Solution
The 95 Agency stepped in, introducing innovative ideas to attract the target audience, such as influencer partnerships, themed event promotions, and interactive online campaigns. The 95 Agency revitalized Cascade’s brand through a full-service marketing approach that blended creativity, strategy, and execution. We provided:
Content Management & Planning
Brand Management & Strategy
Digital Marketing & Ad Campaigns
Creative Direction
Copywriting & Messaging
Media Ad Placements (Print & Digital)
Social Media Management
Professional Photography & Videography
Graphic Design
Email Marketing
Influencer Management & Procurement
Brand Partnerships & Collaborations
The Results
Our efforts transformed Cascade Skating’s presence both online and in the community. Attendance at events and daily sessions grew steadily, digital engagement saw a measurable boost, and new audiences discovered the rink through influencer content and creative campaigns. Cascade reestablished its identity as Atlanta’s premier skating destination, balancing its iconic legacy with a refreshed, modern energy that continues to draw in skaters of all ages.
Social Media Design
We designed bold, scroll-stopping social media content that aligned seamlessly with Cascade’s refreshed brand identity. From Instagram story graphics and TikTok covers to Facebook ads and branded templates, every design was optimized for visual impact and platform performance. Our approach combined consistency with creativity—ensuring the brand looked polished across all channels while still leaving room for trend-driven, engaging designs that sparked audience interaction.
Content Creation
We produced dynamic video content tailored to every need—whether it was event recaps that captured the energy of live experiences, marketing videos that highlighted brand stories, or social-first content optimized for every platform. From TikTok and Instagram Reels to YouTube, Facebook, and paid social ads, our video strategy ensured Cascade’s message was not just seen, but remembered. Each piece was designed with a dual purpose: to entertain and to convert, making video a cornerstone of both organic engagement and advertising success.