GOOGLE ADS
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Google Ads Agency
Google Ads is important for businesses to reach their target audience and drive relevant traffic to their website, ultimately leading to increased sales and revenue.
Google Ads (formerly Google Ad Words) helps advertisers reach customers actively searching for products or services. It operates as a pay-per-click (PPC) auction, where businesses bid on target keywords to display relevant ads on Google’s first page. With various campaign types such as Search, Display, Video, Shopping or Remarketing, businesses can achieve goals like lead generation, sales, and brand awareness.
Why Is Google Ads Important?
Google Ads is crucial for businesses, offering immediate visibility at the top of search results when potential customers search for your products or services. This real-time exposure captures buying intent, driving traffic, boosting brand awareness, and increasing conversions. With advanced tracking and performance measurement, businesses can optimize campaigns for the highest ROI. Partner with a trusted PPC Management Company to ensure a successful, results-driven campaign. Reach out today to get started!
Our Google Ads Management Process
Since the inception of our digital marketing agency, we’ve made PPC Management a core service, providing it to numerous clients. Our success in this area is rooted in our proven process, which begins with thoroughly understanding your business, services, customers, and competitors. This insight allows us to determine the most effective advertising channels, messaging, and target audience for your PPC campaign. To get started, we’ll schedule a call with you and collaboratively complete a questionnaire to gather all the necessary information. From there, our AdWords management team will set up your account, which includes conducting keyword research, identifying landing pages, creating campaigns and ad groups, writing compelling ads, optimizing ad extensions, adding negative keywords, and setting goals and budgets. Once everything is in place, we’ll present the build for your review, making any necessary adjustments before launching the campaign.
But what does going live actually mean, and how does it work? Google Ads operates like an auction house, where a blind auction occurs each time a user searches for the keywords you’ve chosen to bid on. When setting up a Google Ads campaign, we determine how much you’re willing to pay for each click on your selected keywords. Once those parameters are set, Google’s algorithm conducts a blind auction every time your target keywords are searched. The number of times your ad appears is influenced by your Ad Rank and Quality Score, which are determined by factors like ad relevance, expected click-through rate (CTR), and landing page experience. Your bid will compete with other advertisers bidding for the same keywords within the same geographic area. Below is an example of a typical search on Google:
Take note of the differences in positioning, level of detail, and the amount of information displayed in these ads. Hello Fresh occupies the top position as the highest bidder, determined by factors like bid, ad relevance, and landing page experience. Their ad features a comprehensive description and detailed information. Grocery Gateway follows in the second position with a shorter description but includes additional site links for more navigation options. Serviceto appears in the third position, offering less detail and without any extra site links.
Our team continuously monitors the campaign’s performance, making real-time adjustments to improve the most critical metric for your business: conversions. We track monthly results meticulously and provide detailed reports to ensure full transparency on your spend and returns. Additionally, we offer tailored recommendations and strategies to build upon successful outcomes. Rest assured, we are committed to optimizing your campaign for maximum effectiveness. If you have any questions, feel free to reach out—I’m here to help!
Why Hiring A PPC Agency Is Important?
With Google Search Ads, businesses can instantly secure top positions in Google’s search results when potential customers search for products or services they offer. This provides a powerful opportunity to capture real-time buying signals, enabling businesses to engage with potential customers immediately—without the need to wait for organic rankings through Search Engine Optimization (SEO).
Google Ads offers advertisers peace of mind by accurately measuring advertising effectiveness and ROI. This is where having a trusted PPC Management Company like The Influence Agency becomes essential. While you focus on your core business, we handle tasks such as monitoring spend to meet conversion and budget targets, continuously refining and testing ad copy, analyzing competitor data to identify successful landing pages, tracking negative keywords to exclude irrelevant traffic, and leveraging branded competitor search terms to maximize visibility. For most businesses, a well-optimized Google Ads strategy is a cost-effective way to drive sales and generate leads, even after achieving first-page results with SEO. Partner with us to ensure a successful and results-driven Google Ads campaign that delivers tangible outcomes. Contact us today to get started! (Optional: We also provide detailed monthly reporting to keep you informed on campaign performance and offer recommendations for further optimization.)
Frequently Asked Questions
There are a lot of intricacies involved in Google Ads that can yield many questions, so while we can’t answer them all, here are the most common questions we get:
HOW MUST DOES IT COST PER CLICK?
WHAT ARE THE DIFFERENT KEYWORD MATCH TYPES?
Keyword match types play a crucial role in the structure of a search campaign. Let’s examine the distinctions between various keyword match types using the example provided.
In the context of search campaigns, match types determine how closely a user’s search query must align with your chosen keywords in order for your ads to be triggered. The different match types include:
- Broad Match: This is the most lenient match type, where your ads may be triggered by searches that include variations, synonyms, and related terms of your keywords. For example, if your keyword is “car rental,” your ad may be shown for searches like “cheap car rentals” or “car hire.”
- Broad Match Modifier: This match type allows you to add a “+” sign before specific keywords within your broad match keyword. This ensures that your ads are triggered only when those keywords are included in the user’s search query. For instance, if your keyword is “+car +rental,” your ad may show for searches like “car rental” or “rent a car,” but not for searches like “cheap car rentals.”
- Phrase Match: This match type requires the user’s search query to contain the exact phrase or a close variant of it. The phrase must be enclosed in quotation marks. For example, if your keyword is “car rental,” your ad may be displayed for searches like “best car rental” or “car rental services.”
- Exact Match: This match type is the most precise, as your ads will only be triggered by the exact keyword or its close variants. The keyword must be enclosed in square brackets. For instance, if your keyword is “[car rental],” your ad may show only for searches that exactly match “car rental” and not for any variations or related terms.
By understanding the differences between these keyword match types, you can effectively structure your search campaign and optimize your targeting to reach the most relevant audience for your ads. It’s essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI). So, careful consideration of match types is critical in any search campaign strategy. So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI).
So, careful consideration of match types is critical in any search campaign strategy. So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI). So, careful consideration of match types is critical in any search campaign strategy. So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI).
Careful consideration of match types is critical in any search campaign strategy. So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI). So, careful consideration of match types is critical in any search campaign strategy. So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI). So, careful consideration of match types is critical in any search campaign strategy. So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI).
WHAT IS YOUR STRATEGY FOR NEGATIVE KEYWORDS?
It is important to note that negative keywords can be set at 3 levels. Account, Campaign and Ad group level. For example, if you sell white tennis shoes, but there are no running shoes in your inventory and never will be, so you want to add “running shoes” as a negative keyword at the account level.
Ad group level negative keywords, on the other hand, can be used to protect certain ad groups and control over which chunks of the account are serving for given terms. In the above example, you might want to add the word “Red” as a negative keyword in your broad match ad groups that include generic terms like +tennis +shoes.
WHAT IS SMART BIDDING?
New Smart Bidding strategies such as ‘Maximize Conversions’ are fully automated allowing advertisers to focus the budget towards a conversion focussed campaign.