Hidden Secrets is a 100% natural feminine hygiene brand offering sanitary pads, tampons, herbal pantyliners, padsicles, natural suppositories, and feminine intimate wash. Every product is crafted to be safe, allergen-free, and gentle on the body—while delivering real results. Designed especially for women, and particularly for women of color who are often underserved in local retail stores, Hidden Secrets is committed to providing high-quality, effective products without negative side effects.
The Problem
Hidden Secrets had a premium product line but no established brand presence, e-commerce platform, or marketing materials. They needed a full-scale launch strategy—from brand identity to product photography—that would position them as a trusted, professional, and competitive player in the feminine hygiene market. The challenge was creating a brand that could communicate quality, build trust with customers, and drive sales from day one.
The Solution
To address these challenges, The 95 Agency was hired to revitalize the Bronner Bros. International Beauty Show. We implemented a comprehensive marketing strategy that included targeted social media management, engaging content creation, and cohesive creative direction. Our team revamped the event’s branding and design, ensuring consistency across all platforms and promotional materials. We also elevated the product line’s branding, creating visually appealing and market-ready designs.
Our efforts led to a significant increase in ticket sales and attendance, successfully reestablishing the show’s prominence—especially with its highly anticipated return to Atlanta. By providing expert guidance and innovative solutions, The 95 Agency played a crucial role in transforming the Bronner Bros. International Beauty Show into a standout event, reconnecting with its audience, and setting a new standard for future shows.
The 95 Agency stepped in as a full-service partner, leading every aspect of the brand’s development and launch:
Provided creative direction, business consulting, and product fulfillment support to ensure a seamless rollout.
Developed a custom formula for the brand’s organic feminine wash.
Built a strong brand identity with logo design and cohesive visuals.
Designed and developed a user-friendly e-commerce website.
Produced product photography, lifestyle imagery, and marketing collateral.
Created packaging design and compelling copy for a consistent brand voice.
The Results
Hidden Secrets successfully launched with a polished brand and a professional e-commerce presence ready for sales. The cohesive strategy—covering everything from product design to marketing—positioned them as a credible competitor in the feminine hygiene market, attracting their target audience and setting the stage for long-term growth.
Custom Logo Design & Development
We designed the Hidden Secrets logo to reflect the brand’s core values of purity, femininity, and empowerment. The leaf shape symbolizes natural care, while the silhouette of a woman embodies confidence and strength. Teal conveys freshness and balance, while purple adds sophistication and trust. Paired with elegant typography, the result is a versatile logo that feels modern, empowering, and instantly recognizable across packaging, products, and marketing.
Product Design
We created a clean, modern packaging design that reflects Hidden Secrets’ natural and holistic brand values. The bold teal and purple palette ensures shelf recognition, while the logo and typography maintain a sense of elegance and trust. By blending functional clarity (ingredients, directions, and cruelty-free iconography) with striking visuals, the design not only elevates the product but also communicates brand credibility and consumer confidence.
Product Development & Photography
For Hidden Secrets’ product shoots, we focused on creating a clean, modern, and lifestyle-driven aesthetic that highlights the brand’s commitment to natural wellness and feminine care. By capturing each product in bright, minimal settings with fresh accents, we showcased the packaging design while reinforcing the brand’s message of purity, trust, and everyday use. These visuals not only elevate the look of the collection but also provide versatile assets for marketing, e-commerce, and social media.
Branding Photoshoot
This branded photoshoot for Hidden Secrets highlights the lifestyle behind the products—real women, real moments, real confidence. From relaxed morning rituals to post-shower self-care, every shot captures the essence of ease, femininity, and empowerment. By blending product interaction with authentic daily routines, the visuals show how Hidden Secrets fits seamlessly into women’s lives while reinforcing trust, comfort, and beauty.
Website Design & Development
A fully responsive Shopify store designed to showcase and sell the Hidden Secrets feminine care system. The website features a modern layout with product bundles, detailed descriptions, customer reviews, and a seamless checkout experience. Optimized for desktop, tablet, and mobile, the site delivers a smooth user journey from browsing to purchase while highlighting the brand’s professionalism and lifestyle appeal.
