Brand Identity
Focuses on creating the visual elements that establish a brand’s overall aesthetic and positioning. This includes designing a logo, defining color schemes, selecting typography, and setting style guidelines to ensure consistency across all brand touchpoints.
Examples: Logos, color palettes, typography, and brand guideline books.
Print & Digital Creative
Producing creative art and graphics for marketing materials in both print and digital formats. This includes designing social media graphics, advertisements, banners, posters, flyers, and brochures. Effective creative design enhances the impact of marketing campaigns and helps communicate messages clearly.
Examples: Social media graphics, flyers, posters, and email headers.
User Experience (UX) Design
Improves the design quality and functionality of digital products, ensuring users can navigate easily and enjoy a seamless interaction. This involves wireframing, prototyping, and designing interfaces that are intuitive and visually appealing, ultimately boosting user satisfaction and engagement.
Examples: Mobile UI layouts, website interfaces, and interactive dashboards.
Publication
Designing printed or digital publications such as magazines, books, and newsletters. This involves selecting layouts, fonts, and imagery that enhance readability and visual appeal. Publication design is vital for maintaining reader interest and effectively communicating the intended message.
Examples: Magazines, books, newsletters.
Packaging and Labels
Creating standout packaging and labels that not only protect the product but also attract customers and communicate essential information. Effective packaging design incorporates brand identity while complying with legal requirements and considering functionality.
Examples: Boxes, bottles, labels, and wrappers.
Motion Graphics
Creating visually animated content that adds movement to designs for platforms such as social media, websites, and advertisements. Motion graphics enhance storytelling by making content more engaging and dynamic, helping brands stand out in competitive markets.
Examples: Animated logos, videos, advertisements, and title sequences.
Illustration and Art
Involves custom illustrations and artwork for various purposes. This could include editorial illustrations, product art, or promotional artwork. Illustrations add uniqueness and creativity, helping brands differentiate themselves.
Examples: Book illustrations, concept art, and custom designs for products or marketing.
Infographics
Simplifies complex information into visually engaging and easy-to-understand graphics. Infographics are powerful tools for explaining processes, data, or concepts quickly.
Examples: Charts, graphs, diagrams, and reports.
