Cascade UMC has a long-standing history in Atlanta as a spiritual leader and community hub. With a strong commitment to faith, family, and service, Cascade wanted to refresh its brand presence to match the modern energy of its congregation while still honoring tradition. The church needed updated branding, photography, and digital design elements that would better connect with its members and help expand its influence across platforms.
The Problem
Cascade UMC, a historic church in Atlanta, had a strong spiritual and community presence but struggled with keeping its branding and digital presence modern, consistent, and engaging. Their visual identity and content didn’t fully reflect the energy and growth of the congregation. Leadership and family photography was outdated, their social media lacked cohesive branded content, and the website needed refreshed design and messaging to align with Cascade’s mission of faith, family, and service.
The Solution
The 95 Agency partnered with Cascade UMC as their full-service creative agency, delivering a complete brand refresh that combined traditional values with a modern approach. Our work included:
Professional photoshoots for leadership, family, and behind-the-scenes branding
Development of fresh branding collateral including banners, digital assets, and graphics
Social media content creation and campaign design to engage the congregation online
Strategic copywriting and messaging updates across platforms
Website design and development with modern layouts and banners to enhance digital presence
Ongoing creative direction and marketing support to maintain consistency
By blending creative direction, professional content, and digital marketing strategy, The 95 Agency helped Cascade UMC reconnect with its current members and attract new audiences.
The Results
The rebrand elevated Cascade UMC’s overall presence, giving them a consistent, professional, and modern identity that still honored their traditions. The new photography created a strong connection between leadership and the community, while branded social media content boosted online engagement and visibility. The updated website became a welcoming hub for both members and visitors, showcasing Cascade’s mission and events with clarity. Ultimately, the refreshed brand positioned Cascade UMC as a forward-thinking church while strengthening its reputation as a trusted community anchor.
Rebranding Photoshoot
For Cascade UMC’s rebrand, we captured a professional photoshoot of Dr. Kevin Murriel, designed to highlight both his authority as a leader and his warmth as a pastor. The updated portraits gave the church a fresh, modern visual identity that could be used across marketing materials, the website, and social media. By aligning Dr. Murriel’s image with the new brand direction, the photos reinforced Cascade’s leadership presence while maintaining an authentic connection with the congregation.
Behind The Scenes of Photoshoot
To complement the rebranding photoshoot of Dr. Kevin Murriel, we produced a behind-the-scenes video that showcased the creative process in action. The BTS content not only highlighted the professionalism and energy of the shoot but also gave the congregation and wider audience an authentic, relatable look at Dr. Murriel in a more candid setting. This content was later repurposed for social media and marketing, helping Cascade UMC engage audiences with a mix of polished visuals and real, human moments.
Rebranding Photoshoot For Family
The rebranding photoshoot for Dr. Kevin Murriel and his family was designed to reflect both his leadership at Cascade UMC and his approachable, family-oriented image. Captured in warm and inviting settings, the photos highlighted authenticity, connection, and a renewed sense of vision for the church. These visuals became a key piece of the rebrand, bridging professional excellence with a personal touch that resonates across both digital and in-person audiences.
Website and Social Media Banners
Social Media Content
Our team developed original social media content tailored for Cascade UMC’s platforms, ranging from engaging graphics to dynamic video clips. The goal was to create content that not only highlighted upcoming events and community initiatives but also told the story of the church in a way that connected with both long-time members and new audiences. Designed for maximum impact, the content was optimized for reach, engagement, and even social media advertising, ensuring Cascade had a consistent and compelling digital presence.
