Jaycee Naturals faced a challenge many growing brands encounter: despite offering high-quality, handcrafted products, their branding, content, and marketing assets lacked cohesion and strong visual appeal. This gap made it difficult for them to compete in a saturated natural hair care market, gain brand recognition, and connect authentically with their target audience.
The Problem
Jaycee Naturals faced a challenge many growing brands encounter: despite offering high-quality, handcrafted products, their branding, content, and marketing assets lacked cohesion and strong visual appeal. This gap made it difficult for them to compete in a saturated natural hair care market, gain brand recognition, and connect authentically with their target audience.
The Solution
The 95 Agency stepped in to create a fresh, unified brand identity that highlighted Jaycee Naturals’ authenticity, quality, and uniqueness. Acting as the full design, content, and creative direction team, we provided:
- Brand management to establish a clear identity and positioning in the natural hair care space.
- Art direction that defined a cohesive aesthetic across all marketing channels.
- Professional photography (product + lifestyle) to elevate brand visuals and create an aspirational, premium feel.
- Product styling and commercial direction to capture campaign-ready content that showcased Jaycee Naturals’ products in real-life use.
- Graphic design to unify packaging, social media, and promotional materials.
Through curated visuals, campaign-driven photography, and compelling branded assets, we helped Jaycee Naturals stand out with an identity that reflected their mission and resonated with their audience.
The Results
Jaycee Naturals launched with a premium, cohesive visual identity that set them apart from competitors.
The brand’s professional photography and commercial content positioned them as a luxury player in the natural hair care industry.
Social media presence was elevated with engaging, high-quality content, driving stronger community connection and audience growth.
Jaycee Naturals was able to compete with established brands while staying true to their handmade, natural essence.
Photography with Creative Design
We captured Jaycee Naturals through a mix of lifestyle and product photography, then applied creative design to transform each image into scroll-stopping social content. By pairing styled flat lays with authentic lifestyle moments, we built a premium visual language that elevated the brand’s identity and told a story customers could connect with. This content translated seamlessly into social media campaigns, resulting in stronger engagement, higher follower growth, and a cohesive feed that positioned Jaycee Naturals as a trusted, luxury hair care brand.
20 Second Commercial
We produced a 20-second commercial that captured the essence of Jaycee Naturals in a quick, engaging format designed for digital platforms. The spot blended lifestyle storytelling with product focus, showing the joy and confidence that comes from using clean, natural hair care. By keeping it short and impactful, the video was optimized for social media and ad campaigns, increasing watch-through rates and driving stronger brand recall. This commercial became a versatile asset—perfect for Instagram, TikTok, YouTube pre-rolls, and paid ads—delivering both awareness and conversion power in under half a minute.
Social Media Content
We developed a series of short-form social media videos that highlighted both the lifestyle and functional benefits of Jaycee Naturals. Each piece of content was designed to feel authentic, engaging, and platform-ready, from quick product demos to relatable self-care moments. By tailoring the creative for Instagram Reels, TikTok, and Facebook, we delivered highly shareable assets that boosted engagement, drove community interaction, and helped the brand stay visible in a competitive feed. The result was a stronger digital presence with content that not only looked premium but also connected directly with the target audience’s daily routines.