The cost per click in Google Ads is influenced by various factors, including the industry you are in, the level of competition for the keywords you have chosen, the geographic location you are targeting, and your overall budget. For instance, highly competitive keywords such as “Atlanta PPC agency” are likely to have a higher cost per click as advertisers are willing to invest more to appear for these popular search queries. Additionally, your budget for Google Ads will impact your bidding strategy, as a higher budget allows for more flexibility in setting higher maximum bids. Understanding these factors and strategically managing your budget can help optimize your bidding strategy and maximize the effectiveness of your Google Ads campaign. Contact us to learn more about how we can help you navigate the complexities of Google Ads bidding and budgeting to achieve your advertising goals. (Optional: Our experienced team of PPC specialists can provide expert guidance and ongoing management to ensure your Google Ads campaign delivers optimal results within your budget.)

Keyword match types play a crucial role in the structure of a search campaign. Let’s examine the distinctions between various keyword match types using the example provided.

In the context of search campaigns, match types determine how closely a user’s search query must align with your chosen keywords in order for your ads to be triggered. The different match types include:

1. Broad Match: This is the most lenient match type, where your ads may be triggered by searches that include variations, synonyms, and related terms of your keywords. For example, if your keyword is “car rental,” your ad may be shown for searches like “cheap car rentals” or “car hire.”
2. Broad Match Modifier: This match type allows you to add a “+” sign before specific keywords within your broad match keyword. This ensures that your ads are triggered only when those keywords are included in the user’s search query. For instance, if your keyword is “+car +rental,” your ad may show for searches like “car rental” or “rent a car,” but not for searches like “cheap car rentals.”
3. Phrase Match: This match type requires the user’s search query to contain the exact phrase or a close variant of it. The phrase must be enclosed in quotation marks. For example, if your keyword is “car rental,” your ad may be displayed for searches like “best car rental” or “car rental services.”
4. Exact Match: This match type is the most precise, as your ads will only be triggered by the exact keyword or its close variants. The keyword must be enclosed in square brackets. For instance, if your keyword is “[car rental],” your ad may show only for searches that exactly match “car rental” and not for any variations or related terms.

By understanding the differences between these keyword match types, you can effectively structure your search campaign and optimize your targeting to reach the most relevant audience for your ads. It’s essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI). So, careful consideration of match types is critical in any search campaign strategy.  So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI).  So, careful consideration of match types is critical in any search campaign strategy.  So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI).  So, careful consideration of match types is critical in any search campaign strategy.  So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI).  So, careful consideration of match types is critical in any search campaign strategy.  So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI).  So, careful consideration of match types is critical in any search campaign strategy.  So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI).  So, careful consideration of match types is critical in any search campaign strategy.  So, it is essential to choose the right match types that align with your campaign goals and budget to ensure maximum performance and return on investment (ROI).

What you don’t target is often more important than what you do target. Opposite to your target keywords, the negative keywords will prevent your search Ads from serving for certain queries.

It is important to note that negative keywords can be set at 3 levels. Account, Campaign and Ad group level. For example, if you sell white tennis shoes, but there are no running shoes in your inventory and never will be, so you want to add “running shoes” as a negative keyword at the account level.

Ad group level negative keywords, on the other hand, can be used to protect certain ad groups and control over which chunks of the account are serving for given terms. In the above example, you might want to add the word “Red” as a negative keyword in your broad match ad groups that include generic terms like +tennis +shoes.

Smart bidding utilizes Google’s machine learning to automatically set bids based on various factors. You can choose a bidding strategy based on your campaign objectives. Choose ‘Maximize Clicks’ if you want to get the most number of clicks for your budget while having control over the maximum cost per click.

New Smart Bidding strategies such as ‘Maximize Conversions’ are fully automated allowing advertisers to focus the budget towards a conversion focussed campaign.

The account set up process depends on the type and the scale of the business. The process can take longer if the business has many different product or service categories across various locations. We typically complete new setups in 10 business days.

The Google billing process is quite simple to set up. To get your ads up and running, start by submitting your credit card information and setting up your account on automatic payments. Since it wouldn’t make sense for Google to bill a credit card for every click, it will accumulate charges and bill at thresholds. You can also access all transaction, fees and monthly statements in the “Billing Settings” section.

If you would like more information about Google Ads Management or looking for a digital marketing expert in Atlanta. The 95 Agency is the place to go. Our in-house experts have the tools and knowledge you need to drastically scale your business in the shortest amount of time. Contact us today and find out how we can help take your business to the next level.