About Cascade Skating
Founded with a love for the sport, Cascade Skating has grown into a trusted hub for the local skating community. Our rich history of nurturing talent and fostering a love for skating spans years of experience, and we are proud to offer programs in figure skating, speed skating, and recreational skating. Every session at Cascade Skating is designed to be challenging, fun, and engaging, ensuring that every skater can grow, learn, and enjoy the sport to its fullest.
The Problem
Cascade Skating, a popular local skating rink, struggled to maintain a consistent and effective marketing strategy. Their challenges stemmed from disorganized marketing assets, which made it difficult to produce cohesive campaigns that aligned with their brand identity. Additionally, their social media management had fallen behind, with irregular posting schedules, a lack of engaging content, and minimal interaction with their audience. The company also faced significant hurdles in content creation, as they lacked the resources and expertise to produce high-quality visuals, videos, and written material that resonated with their target demographic. These issues collectively hindered their ability to attract new customers, retain existing patrons, and position themselves as a go-to destination for skating enthusiasts. If not addressed, these gaps risked impacting their revenue and overall brand reputation.
The Solution
The 95 Agency stepped in to address Cascade Skating’s marketing challenges by providing comprehensive solutions tailored to their specific needs. To tackle the issue of disorganized marketing assets, the agency developed a centralized digital asset management system, ensuring all branding materials, graphics, and promotional content were easily accessible and well-organized. For social media management, they implemented a consistent posting schedule, crafted engaging posts, and leveraged advanced analytics to monitor performance and optimize campaigns.
The agency also took charge of content creation, producing high-quality visuals, promotional videos, and compelling copy that aligned with Cascade Skating’s brand identity. They introduced fresh, innovative ideas to attract the target audience, such as influencer partnerships, themed event promotions, and interactive online campaigns. Additionally, The 95 Agency provided training to Cascade Skating’s internal team, equipping them with the tools and knowledge to maintain momentum.
These efforts revitalized Cascade Skating’s marketing strategy, boosted their online presence, and improved customer engagement, ultimately driving increased foot traffic and solidifying their reputation as a premier destination for skating enthusiasts.
The Relationship & Services Provided
The 95 Agency served as the full service marketing, branding and content agency for Bronner Bros. Bronner Bros was provided with the following: .
- Web design & development
- Brand management
- Creative and art direction
- Copywriting
- Meta ads (Facebook/Instagram)
- Social media management
- Professional videography & photography
- Graphic design
- Email marketing
Additional services offered:
- Brand collaboration
- Influencer management & securement
- Content management
The 95 Agency were responsible for:
- key consulting for the company’s brand, product and overall business
- single handedly constructing the development and design of the company’s. e-commerce website
- designing and creating the brand’s identity
Branding Photography with Design
Homecoming Commercial
Bronner Bros Beauty Show Recap
Social Media Content
Beauty Show Design Collateral
Product Photography
Product Design Collateral
Educator Design Collateral
The 95 Agency was pivotal in creating educational marketing materials for over 100 beauty instructors and professionals in the Bronner Bros International Beauty Show. These materials included brochures, handouts, and digital content to provide valuable insights and practical knowledge. By covering various aspects of the beauty industry, from technical skills to business strategies, we ensured attendees gained actionable information to enhance their careers. The positive feedback from beauty instructors and professionals highlighted the quality and relevance of our resources, significantly improving their learning experience at the event.
In addition to the educational materials, The 95 Agency also filmed a commercial for Tiffani Nicole, the founder and CEO of Style Mobb University. This commercial effectively showcased her journey, expertise, and the innovative programs Style Mobb University offers. As a result, Tiffani Nicole’s visibility and brand recognition increased, leading to a notable rise in social media engagement and interest in her university. Our efforts promoted her brand and contributed to the overall success of the Bronner Bros International Beauty Show, demonstrating our commitment to delivering exceptional marketing solutions in the beauty industry.
Email Design & Marketing
The 95 Agency developed customized email templates for the Bronner Bros International Beauty Show, specifically designed for use with Mailchimp to enhance their email marketing efforts. These templates were crafted to be visually appealing and engaging while maintaining a professional tone suitable for the beauty industry. By incorporating eye-catching graphics, clear calls-to-action, and personalized content, the email templates effectively captured recipients’ attention and conveyed essential information about the event. Using these templates improved open and click-through rates, ultimately driving greater engagement and attendance at the show.
Social Media Content
Brand Collaboration with High Musuem
The 95 Agency proudly announced its successful orchestration of a collaboration between the High Museum and Bronner Bros to host an exclusive event showcasing Sonya Clark’s exhibit to the Bronner Bros family and consumers. This unique opportunity highlighted a portion of Clark’s work, which drew inspiration from a past Bronner Bros show, creating a profound connection between art and beauty. The event aimed to celebrate this artistic synergy, offering attendees an intimate experience with Clark’s thought-provoking pieces while further solidifying the cultural impact of the Bronner Bros legacy in the beauty industry.
